DON’T STEAL THIS samsung TV

To promote the partnership between Samsung and the heist film Red Notice, we put Neo QLED TVs on billboards and told people not to steal them.

But look what they did.

We specifically told everyone what not to do. And of course, they didn’t listen.  

Daily updates were posted with clues to the locations where they should not steal the TVs.

We told the Rock to let me be in the spot, but he didn’t listen either.

Role: Freelance Art Director
At W+K Portland
Shot by me