To promote the heist-film Red Notice, Samsung put a bunch of TVs on billboards. People couldn’t resist pulling off heist of their own.
We put real TVs on billboards in NYC and LA.
We posted daily updates as well as clues to the locations.
People didn’t listen
DON’T STEAL THIS TV
A partnership between Samsung Neo QLED TV and the heist-film Red Notice from Netflix.
Role: Freelance Art Director
At W+K Portland